Brief:
The Bartons Group approached us to create a standout campaign for their 2024 Black Friday sale in a crowded automotive market. Deliverables included a double-page newspaper spread, animated social media reels, and digital ad tiles. The aim was to generate maximum awareness in a short time frame.

Solution:
We drew inspiration from 80s synthwave to craft a campaign that merged nostalgia with modern retail energy. Neon colours, grid patterns, and futuristic typography evoked the era’s bold aesthetic. The animated social reel set to an electronic soundtrack featured glitch and loading effects to maintain viewer attention. The double-page spread balanced dynamic product imagery with bold headlines and compact vehicle showcases. Consistency across print and digital was key. A tailored colour palette ensured fidelity across formats, resulting in a cohesive and memorable campaign.

Outcome:
The final campaign was vibrant, bold, and unmistakably retro, cutting through the noise and helping Bartons drive strong engagement during the sale period.