Design Concept:
The Croissaint branding concept is centred around elegance, quality, and the craftsmanship of the bake. It aims to reflect the bakery’s unwavering commitment to producing freshly baked croissants in a variety of flavours every day, with a strong focus on superior ingredients and artisanal care.

Brief:
Create a brand identity that communicates the bakery’s dedication to exceptional quality and craftsmanship, positioning Croissaint as a premium, elegant bakery known for consistently high standards.

Solution:
Develop a sleek, modern wordmark using regal serif typography that evokes Parisian sophistication and timeless quality. The sophisticated colour palette, including a deep maroon paired with icy blue creates a royal, refined contrast that highlights the brand’s premium nature. Packaging, including coffee cups and paper bags, is minimalist yet luxurious, featuring the Croissaint “C” icon and signature colours to visually reinforce the bakery’s focus on superior quality and craftsmanship.

Outcome:
A refined, cohesive brand identity that resonates with quality-conscious customers, clearly showcasing Croissaint’s commitment to excellence. The design elevates the bakery’s reputation, making it synonymous with artisanal craftsmanship, fresh ingredients, and premium baked goods.