Brief:
Auto Buyers Guide needed a full rebrand to clearly distinguish itself from its biggest competitor, Car Sales. The old logo’s similarity risked confusing customers and weakening the brand’s unique identity. The client required a professional, approachable design that communicated trust and simplicity, while standing out in the competitive automotive marketplace.

Solution:
I proposed a fresh visual identity centered around a magnifying glass shaped like a tire, a unique symbol linking Auto Buyers Guide, search engine like service, directly to the automotive industry. To further elevate the brand, I applied my motion design skills to create an animated version of the new logo. This animation brought the magnifying glass to life, subtly emphasizing the brand’s mission of helping buyers search efficiently and adding a dynamic, modern touch to digital platforms. The overall design prioritized clean typography and versatile iconography to ensure consistency and impact across websites, mobile apps, and marketing materials.

Outcome:
The animated logo added a layer of engagement and professionalism that enhanced the brand’s presence online, making it more memorable and eye-catching compared to static competitor logos. This dynamic approach not only differentiated Auto Buyers Guide from Car Sales but also strengthened its positioning as a trusted, user-friendly resource. The complete rebrand, supported by the motion design, presented a compelling case for modernizing the client’s visual identity to better meet industry standards and customer expectations.