Brief:
SB Coaching needed a brand identity that embodied personal growth, strength, and movement, reflecting the core values of a personal trainer dedicated to empowering clients of all fitness levels. The brand had to feel both approachable and professional, inspiring trust while motivating individuals to push past their limits.

Solution:
Working directly with sole owner Sam Benstead, I developed a logo centered on a dynamic monogram that combined the S and B initials into a sleek, fluid shape. The design process was highly collaborative, allowing us to refine the identity to perfectly capture Sam’s vision and values. Complemented by rounded, sans-serif typography for clarity and friendliness, and a blue colour palette chosen by the client, the brand achieved a clean and refreshing look. This modern and approachable identity was crafted to appeal broadly from beginners to seasoned fitness enthusiasts, while reinforcing SB Coaching’s commitment to tailored fitness and health plans.

Outcome:
The resulting brand identity positions SB Coaching as more than just a fitness service, it represents a supportive space where clients can learn, grow, and evolve. The visual language motivates and inspires, building lasting trust and reflecting Sam’s mission to help individuals achieve their best selves.