Brief:
Develop a refined brand identity for Sandcastles: Tangalooma, a premium holiday home experience nestled on the shores of Moreton Island. The goal was to capture the natural beauty and calming atmosphere of the island, while delivering a sense of luxury, comfort, and family friendly lifestyle for guests seeking a peaceful escape.

Solution:
The branding draws from the island’s coastal serenity and the inviting imagery of sand, sea, and sky to evoke relaxation, clarity, and a sense of place. The logo serves as a symbol of both leisure and an invitation to your own personal kingdom. A simple, yet striking visual identity was applied across all guest touchpoints, including towels, information packets, signage, and door hangers, ensuring a seamless and welcoming experience. Sustainable, eco-conscious elements such as reusable tote bags were integrated to reflect the values of the island and resonate with environmentally aware travellers. Every detail was designed to communicate warmth, ease, and luxury.

Outcome:
The final identity evokes a deep sense of place and purpose, inviting guests to unwind in their own castle by the ocean. It enhances the guest experience through thoughtful design and storytelling, aligning the brand with both the emotional and environmental character of Moreton Island. Sandcastles: Tangalooma now stands as a cohesive, memorable brand that reflects both its luxurious offering and the serenity of its setting.