Brief:
Brisbane Isuzu required a bold, high-impact campaign to dominate their presence at the Bi-annual Truck Show and reinforce their reputation as the largest truck sales and servicing business in the region. With an extremely tight turnaround of less than one week, the challenge was to develop a full-scale marketing push across a broad range of touchpoints, without compromising on quality, consistency, or visibility.

Solution:
A rapid yet highly strategic design process was implemented to meet the intense time pressure. Consideration needed to be made as all artworks and collateral needed to be approved by the Isuzu Australia head office. Despite the sheer volume of deliverables, a cohesive campaign was created across digital and physical channels with the approval of Isuzu Australia. These included outdoor billboards, street posters, walking billboards, stickers, DL flyers, Google banners, and social media content. The visual identity focused on bold, eye-catching graphics and messaging that clearly communicated Brisbane Isuzu’s industry leadership. Consistency across formats ensured a seamless and professional brand presence at every audience touchpoint.

Outcome:
The campaign was not only delivered on time but exceeded expectations, significantly boosting brand visibility during one of the industry's most competitive events. Brisbane Isuzu reported a noticeable increase in brand awareness and engagement, with standout artwork and cohesive messaging that captured the attention of attendees and reinforced their market dominance. The client was extremely pleased with both the speed and quality of execution, calling the campaign a major success.