Brief:
AMG Pest Management reached out for a full revitalization of their existing logo and brand identity. While the original logo was well-known among their customer base, it had become outdated and lacked the versatility needed for modern applications. The goal was to create a more polished and contemporary look that would appeal to today’s audience, while retaining the core imagery that made the brand recognisable and trusted.

Solution:
The redesign focused on preserving brand familiarity while modernising the visual language. The two key elements from the original logo, the redback spider and the crosshairs, were refined into a simpler, sleeker design that translates well across both print and digital platforms. The updated logo is clean and scalable, ensuring consistency from business cards to uniforms to vehicle signage. The broader branding system also received a refresh: modern, minimal fonts and uncluttered layouts were used to create a professional and contemporary look without overwhelming the materials. This subtle yet intentional design strategy helped bridge the gap between legacy recognition and modern appeal.

Outcome:
The result is a revitalised brand that feels current and relevant, while still honouring AMG’s established identity. The updated logo and branding system offer the flexibility and visual clarity needed for today’s marketing channels, making the brand more accessible to new customers and more professional in appearance overall. AMG now stands out as a modern, reliable name in pest management without losing the trust built over years of service.