At Prowler Proof, I was the sole graphic designer responsible for shaping the visual identity and creative direction of key marketing campaigns and product designs. One of the largest campaigns I worked on was the “Keep the Nasties Out” marketing campaign, creating cohesive, multi-platform designs across billboards, social media, and video content. The campaign aimed to highlight Prowler Proof’s superior protection against intruders and pests. Working within the brand guidelines, I crafted simple yet impactful messaging paired with bold visuals that communicated safety, durability, and peace of mind. Each asset was carefully designed to maintain a consistent look and feel, reinforcing the brand’s promise across all channels.

I also worked on designing the packaging for the 2-in-1 Screen Care product. The goal was to develop sleek, black packaging that projected a premium and professional image while clearly communicating the product’s purpose. One of the biggest challenges was fitting all the necessary legal and safety information on the packaging without it feeling cluttered or overwhelming. To tackle this, I collaborated closely with the company’s Safety Manager, prioritizing the critical warnings, instructions, and regulatory details in a way that complied with standards but still aligned with the brand’s clean aesthetic. The final packaging was both eye-catching and fully informative, enhancing shelf presence and customer confidence.

Being the sole designer on these projects meant managing the entire creative process, from the initial brief presented by the Marketing Manager, through to final execution ensuring every piece delivered strong, on-brand results that supported Prowler Proof’s marketing and product goals.